Sunday, November 17, 2013

Indy Media and... Cortaca?

I begin this entry with a bit of an apology.

I knew that my blogging this weekend would be limited due to the 55th Annual Cortaca Jug Game--although my lack of free time was not due to the festivities but because of my involvement with ICTV's broadcast of the event (now officially the most viewed, college televised event by college students EVER). 

Which is why my "game plan" was to write an entry about being involved with ICTV, talking about how a student media outlet (essentially an "indepenednet media outlet" when you think about it) was able to garner over 10,000 viewers from around the world and how a small byline in a Sports Illustrated story in 1991 has inspired the phenomena that is the Cortaca Jug. 

...but then I happened to stumble upon this link that several folks were sharing in Facebook. As CNY Central first reported (and which--fun fact--I was the confirmation of such an event when the evening news anchor/producer, a friend of mine, called me to ask what the hell happened) that riots erupted at SUNY Cortland following the school's victory in the Cortaca Jug game. By far and large, it's been the same, one picture of Clayton Street being shown by news outlets nationwide (seriously, this made Good Morning America). But "BroBible" is the first to showcase all the pictures from the insanity that was SUNY Cortland Saturday afternoon. 

As opposed to focusing on the animals that were Cortland students, though, I'd like to discuss the concept of "BroBible," a site where fans can contribute, and editors will post and list what the fans submit. Similar to Barstool, (which also featured some Ithaca College students this weekend) these sites are certainly not for informing, but create a "fun," interactive environment for viewers--boosting the site's popularity. I feel that for me this actually was vital to see this concept first hand as we begin to work on our own, indy media outlet pitches. 

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